Our company culture
Understanding who we are
We are the leading European distributor of photo, video and optics, but must never forget the simple core of our business. We only exist if we create value for our suppliers, partners and customers. We need to be humble and productive in good times, and in challenging times we need to show willpower, determination and hard work.
1/3 maintenance and 2/3 development
We need to develop our business while maintaining the ongoing daily business. If there is no development, it is in fact a decline. Always strive to focus 1/3 of your time, energy and resources on maintenance and 2/3 on developing the business within your role and area of responsibility. This applies for all employees whether you are working within sales, customer support, product management, purchasing, logistics, marketing or finance.
Easy to do business with
We are easy to do business with for suppliers and customers. We sometimes jokingly refer to ourselves as the Boy Scouts of the North, meaning that we are friendly, honest, transparent, respectful and responsible. Joking aside, this is an important element of our organizational culture.
Without suppliers, there is no Focus Nordic
For suppliers, their brands are the most important thing in the world. As a distributor we need to respect this. We must never appear indifferent, disinterested or arrogant. We share all relevant information from suppliers and partners within our organization and with customers. We share sales data, inventory, sales and marketing activities, consumer and market insights with suppliers.
Our customers’ business is our business
Our role as distributor is to impact our customers’ business positively in all relevant areas. We have customers in different industries, niches, sizes and with different needs. Our offers and efforts need to be customized to suit different types of customers.
It is crucial to provide fast deliveries and efficient solutions for IT, logistics, sharing of product data and after-sales service. Everything grinds to a halt if distribution fails.
Photo: Iver Schøyen Paulsberg
Core values
Dedication
We are dedicated to our brands, suppliers, customers and industry, and to the work we each do. All tasks are important and indispensable. Dedication, interest and collaboration are required in all functions and departments. We are one team to which we are all dedicated.
Professional and friendly
We are professional and friendly. We treat all customers, suppliers and colleagues with kindness, respect and equality. We are confident and act decisively, but always remember to actively listen to the motives and thoughts of others. That will also create a better workday for all us, going to work should be fun.
Approachable
The importance of being approachable cannot be overstated. Customers and suppliers can contact whoever they want at Focus Nordic. We respond quickly to all types of communication channels from customers, suppliers and colleagues. Depending on whom you are communicating with, WhatsApp, WeChat or Messenger might be just as important as physical meetings.
Accountable
We are comfortable taking responsibility and making decisions. We do not have a zero-error culture. It is acceptable to make mistakes and we take responsibility to correct our own mistakes and avoid repeating them. This makes us trustworthy as a company and as individuals.
Embrace change
We accept and embrace the fact that there will always be change. Demands from the market, customers and suppliers will change the way we work in the future. We strive for diversity and respect different backgrounds, cultural expressions, knowledge and experiences among customers, suppliers and colleagues.
Photo: Iver Schøyen Paulsberg