Founded in Sweden in 1995 by Focus Nordic, the Focus brand draws on a deep Scandinavian design heritage. Its clean lines, honest materials, and attention to detail allow the photographs to speak for themselves. Every frame and album are designed in Sweden and produced by long-standing specialist partners who share the brand’s exacting standards.
Only first-grade materials enter the production line, and each piece is inspected item by item before it leaves the workshop. Albums carry a warranty of up to 20 years, underscoring confidence in lasting workmanship.
Frames and albums from Focus serve more than display duty. They build gallery walls, shape story-filled photo books, protect fine-art prints, and create thoughtful gifts that grow richer with time.