Insta360 is a pioneering camera brand known for its innovative 360-degree cameras and versatile action cams. Renowned for pushing the boundaries of immersive imaging, Insta360 empowers creators to capture every angle of a scene – whether for VR experiences or traditional flat video – all with a single device. Its products are celebrated for features like advanced stabilization, AI-powered editing, and the ability to reframe footage after shooting, giving users unprecedented creative freedom. From adrenaline-fueled action sports to travel vlogs, Insta360’s cameras help capture the magic in every moment with a unique “shoot first, point later” approach. Recognized as a leader in 360° content creation, the brand has built a strong following among adventurers, filmmakers and tech enthusiasts worldwide.
Insta360
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360 Cameras
Insta360’s 360 cameras are designed to capture everything around you in one seamless shot. With dual lenses and resolutions up to 5.7K, models like the Insta360 X3 deliver smooth, stabilized footage you can reframe in post, choosing your angles after you’ve shot the scene. Tools like the Invisible Selfie Stick remove the stick from view, creating clean, third-person perspectives that feel like they were filmed by a drone. Compact, waterproof, and packed with smart features, these cameras give users creative freedom without the hassle.
Wide-Angle Action Cameras
Insta360 also offers wide-angle action cams that bring flexibility and power to on-the-go shooting. The modular ONE RS system, for example, lets users switch between a 4K wide lens, a 360 module, and a premium 1-inch sensor developed with Leica. This “build-your-own” setup adapts to different shooting needs without swapping the entire camera. With options for 4K slow motion, 48MP stills, and excellent low-light performance, Insta360 action cams are made for capturing fast-paced moments with clarity and style.
Accessories
Insta360’s accessory ecosystem expands the creative potential of its cameras. Signature tools like the Invisible Selfie Stick and Bullet Time handle enable unique perspectives, while a wide range of mounts, dive cases, lens guards, and mic adapters make it easy to customize your setup for any activity. Whether you’re filming underwater, on the slopes, or in the studio, Insta360’s accessories help you get the shot safely and creatively.
About Insta360
Insta360 was founded in 2015 with a mission to let people capture and share their world in full. By combining immersive 360° capture with powerful editing tools, the brand redefined action cameras and gave users new creative freedom. Insta360’s “shoot first, frame later” approach has transformed how creators tell stories, whether for VR, social media, or traditional formats. From award-winning modular cameras to pro-level 360 gear used by NASA, the company continues to push the boundaries of what a camera can do.